Page
Titles
What are Page Titles ?
A page title is a text that is visible
on the title bar of the browser, which explains about the content
of a page. You can view the page titles of a html page by viewing
the source of the page. The text found in the <title> tag
is the page title.
Why are titles important for search engine
optimization ?
A page title is of great significance,
as the search engines pay special attention to the page title while
indexing a page. It is normally the title of the page that gets
indexed and gets listed in a search engine result. Most of the visitors
get attracted and tend to click a link by first seeing the title
of a page. The visitor decides whether the site is worth visiting
by looking at the title. A page title is an important component
of search engine optimization. Companies dealing in search engine
optimization services place high relevance to page titles.
What should be there in title?
A title should best describe the
page content and may include one or two important keywords. To get
top search engine rankings the keywords may be positioned earlier
on in the sentence as search engines give high priority to words
found earlier on in the sentence. Also note that a title of the
page should be relevant to the context of the page. It is also a
good practice to have the name of the web site in the beginning
of the page title.
How to define a page title?
The title of a page should
- Include the most important and relevant keywords
for the page
- Start with important keywords, followed by
support words
- Be in lower case as lower case letters are
found first in the search engine result.
- Use a judicious mix of keywords and adjectives
users may use to search for the site
Example:
If a page from the website: pearls
is describing about sales of qualitative pearls and diamonds, at
very low prices, the title may be captioned as, "pearls
- quality pearls and diamonds at unbelievably low prices".
This title will surely ensure top search engine ranking for this
web site if the user searches for 'low price diamonds' .
Present day relevance of Titles
Most of the search engines today
give an average ranking to the page title of a web page. Major directories
like Yahoo, DMOZ, and search engines like AltaVista etc. weigh a
web page taking the title into consideration. A good title is important
but does not automatically ensure top search engine rankings. A
title has to be coupled with a lot of other search engine optimization
techniques to yield effective results.
|
